Saturday, December 15, 2007

Turn me on

I simply *love* Cadillac's new series of TV commercials for the 2008 CTS (Ad 1, Ad 2), with its tagline:
"When you turn your car on, does it return the favor?"
So much for the old fuddy-duddy image of Cadillac. If I didn't have reservations about the quality/reliability of American cars, this one would have made it straight onto my short-list (such is the power of advertising!).

And then they underscore the point by having Kate Walsh in the pilot's seat. Consider my engine well and truly started. ;)

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